Clay

Clay is a go-to-market data platform built around tables. You import companies or contacts, then fill in columns by querying dozens of data providers in sequence until one returns a result, or by sending Claygent, its AI research agent, to find custom details on the web. Results can drive outreach through Clay’s sequencer or be synced to a CRM, and Chrome extensions pull data from web pages into tables.

It suits sales, growth and revenue operations teams that build their own prospecting and lead-scoring workflows and are comfortable with spreadsheet logic. The flexibility comes with a learning curve and usage-based costs that need watching.

The Free plan includes 500 actions and 100 data credits a month, with up to 200 rows per table. Launch starts at $185 a month on monthly billing ($167 a month billed yearly) and adds phone enrichment, signal tracking and larger tables; Growth starts at $495 a month and adds CRM sync and API integrations. Enterprise is priced on request.