Adobe Firefly
Adobe's generative AI studio for images, video and audio
Visit Adobe Firefly (opens in a new tab)Adobe Firefly is Adobe’s generative AI app for creating and editing images, as well as producing short videos, sound effects and translated audio. Besides Adobe’s own Firefly models, it gives access to a selection of third-party models, and Boards offers a canvas for collecting and iterating on visual ideas. The same technology powers features such as Generative Fill in Photoshop.
It suits designers and marketers who already work in Adobe’s ecosystem and want generated assets that move easily into Photoshop, Express and other apps. Adobe positions its own models as safe for commercial use, which matters to businesses wary of licensing questions.
You can generate a limited amount for free each day without a plan. Paid plans start with Firefly Standard at $9.99 a month, which includes unlimited standard image features plus a monthly allowance of generative credits for premium video and audio work; Pro, Pro Plus and Premium add more credits. It is available on the web and as iOS and Android apps, and developers can use the Firefly API.
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